Posters calling for test subjects were put up around Toronto asking for EDM fans and telling them they’d get paid for participating in the research. Respondents showed up to a facility, where the either ended up listening to EDM or answering questions about it.
If they responded to these trials in the right way, they were surprised with either flashing lights or a confetti cannon and the announcement that they had won tickets to Tomorrowland.
So what were the correct responses? Rockin’ out to the music, of course!
For those placed in a room to listen to the music, they had to start dancing or turn up the volume despite being asked not to touch anything.