Home » EDM News » Thrival Music Festival Announced Their Lineup in the Most Mouthwatering Way

Thrival Music Festival Announced Their Lineup in the Most Mouthwatering Way

We have an extreme case of effective marketing going on. Thanks to Thrival Music Festival’s lineup announcement via pancake art, we have never wanted to go to a festival so badly.

Thrival Music Festival CHVRCHES EDMInStereo.com

Music so good you can eat it.

Is it even fair to use pancakes to advertise something? Everyone loves pancakes. Pancakes plus EDM are a combination that no one can refuse. Top that off with killer lineup, and Thrival Music Festival is a sure win.

The festival will take place in Pittsburgh, Pennsylvania, from September 23 through September 24.

So who were the artists announced by the magic of pancake art? The Chainsmokers, Thievery Corporation and CHVRCHES will be headlining, with additional performances by Metric, Sir the Baptist, Killarmy, Ty Dolla $ign, Meeting of Important People, Daya, Chalk Dinosaur and dozens more.


Now for the big question: will they be serving pancakes at the festival? Actually, the answer seems to be yes. Executive producer Dan Law said the festival has more than just music.

“Every year, we curate hundreds of thought leaders, speakers, and creatives from around the country to engage with thousands of attendees who are interested in cutting-edge technology and startups, the arts, new ideas–and pancake art,” he said.

Read more to check out the Thrival Music Festival panels:
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