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Tag Archives: HARD

Live Nation Signs EDM Sponsorship Deal With Smirnoff

live-nation-edm in stereo

Nearly two years after acquiring a 50% stake in promoter Insomniac Events, Live Nation continues to expand its electronic dance-music business on both the touring and festival circuits worldwide. Adding to the boom this year will be the company’s largest EDM branding deal to date, a partnership with Diageo’s Smirnoff vodka to become the official vodka sponsor of 26 festivals, ...

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