Some artists throw guitar picks or drumsticks to their audiences. For lack of either, DJ Steve Aoki throws cakes.
But in a career-changing move, Steve Aoki announced in early January that he will no longer be throwing cake at fans during his festival appearances. “Caking,” an Aoki trademark, will be reserved for his headline concerts. Historically, front row fans with especially large homemade signs received the honor of a cake to the face, but a famous 80-foot throw in 2013 landed in the face of wheelchair-bound crowdsurfer.
“If you want to get caked, come to one of my headline shows,” Aoki wrote in a statement that explained that the frosted hijinks now belong only to his “die hard fans.”
Appropriately, the announcement came with a new track called “Cake Face.” The lyrics? “Cake face. Raise your hands if you’re ready for some cake … Cake me, cake me.”[youtube http://www.youtube.com/watch?v=E7G5Ms76K-Q&w=560&h=315]
“Cake Face” isn’t the first Aoki track to reference the bizarre tradition. His production “Rage the Night Away,” featuring Waka Flocka Flame, includes the lyric “Then throw the cake in yo’ face like Steve Aoki.” Back in April 2014, Steve Aoki Rickrolled his fans with a fake link to the nonexistent song “Cake,” purportedly featuring Taylor Swift. We can only imagine the kind of smash hit that would have been.
We close with Aoki’s own philosophical questions: “I still can’t help but ask myself…should I stop caking people? Will that stop the haters from hating? Stop giving the trolls more content to target me with? I even ask myself, are the cakes … taking away from the art of my culture?”
These are the issues that will define an entire generation of musicians.