McDonald’s Netherlands has introduced a new paper production studio called McTrax: Play the Placemat. The new placemat is actually a super thin circuit board, which makes use of 26 digital touch points to integrate the mat to a users smartphone.
Through the use of an app, users can use the placemat to mix their own tracks with the use of audio looping, synth kits and voice sampling.
Creative technologist Radha Pleijsant and digital design lead Jan Jesse Bakker spoke about the new technology.
“The paper of the placemat is what makes this technique so innovative. The phone merely acts as the speaker and screen, which is easily connected to the placemat via Bluetooth, making sure you can hear the music on your speakers.”Read more to see a video of the McTrax in action: