Forget about the fact that HARD SUMMER is dealing with lawsuits left and right from people suing over deaths that happened at the festival. This time, we’re looking at HARD Fest’s attempts at being more diverse. Last year, there were only four female DJs on a roster of 26 performers. To try to pump up awareness for the rampant sexism in the EDM industry, HARD Fest made a video.
A very, very stupid video.
The video in question depicts men getting breasts in order to perform, as well as plenty of horrible statements about men who advocate for including more women (“I’m Gary, I hate men.”).
Sigh. If you can bear to watch it, check it out here:
In response to the backlash, HARD Fest founder and owner Gary Richards released a public apology statement.