With a 5% alcohol content, N1CE treats come in four favors: margarita, mojito, pina colada and strawberry daiquiri. Despite sounding delicious, these popsicles may never truly take off.
A petition has arisen in Sweden to ban them from stores. So far, it’s already gotten over 3,500 signatures of support. The reason for the petition is actually pretty well-founded.
In Sweden, it’s illegal for beverages containing over 3.5% alcohol to be sold in grocery stores. However, since N1CE aren’t technically beverages, they’ve managed to wheedle their way in where other alcohol is blocked.
N1CE maintains that they didn’t do anything wrong, despite the fact that they’ll be undergoing an investigation later this year.
The Swedish Consumer Agency said they are mostly concerned with kids being targeted by the marketing. “The legislation is not adapted to the fact that alcohol can be served in forms other than as a beverage. We certainly see it as a problem, because marketing may hit children and young people,” said Kristina Wallin, attorney for the Swedish Consumer Agency.Read more to see Axwell’s response: