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Monthly Archives: March 2015

Has Festival Music Become ‘Too Mainstream?’

We noticed this Coachella a few years back when the latest Coldplay was all over the airwaves.  Too many DJs relying on the same Top 40 songs to get the crowd pumped up instead of winning over fans with their own music. But isn’t that what makes a DJ a DJ? Someone who spins some else’s music? Or someone who ...

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Skrillex And The ‘Full Flex Express’ Return To Canada This Summer

Skrillex likes trains. A lot. Like a modern day Neal Cassady, except that this time around there’s no bus. This is EDM’s answer to the electric cool aide acid test of the 60s Beat Generation. So either your on the train or you’re off the train! According to Rolling Stone, Skrillex will be bringing his Full Flex Express 2015 train tour ...

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Shambhala 2015 Features Skrillex, Pretty Lights And Kygo

This article originally appeared in Billboard. Have you experienced Shambhalove? It’s the essence of the annual Shambhala Music Festival, which takes place every August in Canada’s Salmo River Valley and practices the “religion of kindness.” That may sound like a load of new age nonsense to the uninitiated, but for 18 years, the mountain gathering has drawn loyal fans to ...

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Live Nation Signs EDM Sponsorship Deal With Smirnoff

Nearly two years after acquiring a 50% stake in promoter Insomniac Events, Live Nation continues to expand its electronic dance-music business on both the touring and festival circuits worldwide. Adding to the boom this year will be the company’s largest EDM branding deal to date, a partnership with Diageo’s Smirnoff vodka to become the official vodka sponsor of 26 festivals, ...

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Coachella 2015 To Feature Sixty-Seven EDM Performances

With a total of 67 EDM-related acts in its line-up, Coachella is having its most EDM-heavy year yet. The music festival, to be held in April (10-12, and then 17-19), has been criticized over the past several years for slowly shifting its focus from “rockers” to “ravers.” While the major headliners — Jack White, AC/DC, and Drake — indicate that ...

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